Microsoft is going after the iMac in a big way. The new Surface Studio all-in-one PC is targeted at the creative professional market, a market generally saturated with MacBooks and iMacs. The Surface Pro is you standard powerful Windows PC but apart from its sleek looks, it has a couple more tricks up its sleeve that set it apart from the iMac.
The entire screen is an accurate touchscreen that can be folded down to be used with a stylus or finger control. Microsoft even throws in their Surface Dial gadget which, depending on context, can give you quick access to all kinds on functions at the flick of a wrist. The video shows all details.