Philips once started off with the production of light bulbs in Eindhoven, the Netherlands which the Dutch still call 'the light city'. So the origin of the company sort of came back when the Ambilight LCD and plasma televisions were introduced. With a technology that creates an ambient light on the wall behind and around the television that corresponds to the screens content. This will give a feeling of a larger screen, a more immersive viewing experience and reduced eye strain. The Philips Aurea line will do the same but will not only lighten the wall around the television but also the frame of the television. On its release in September the Aurea televisions will cost about $ 6800,-, so let's hope the price will drop in time. Philips Ambilight televisions start off at around $ 1100,-. Below a video of the Aurea in action.